behavioral finance

Thanks for the Memories: Gratitude and Financial Wellness
So much about financial wellness has to do with cultivating a mindset that favors delayed versus immediate gratification. In the language of behavioral economics, the tendency to prefer short-term rewards is called hyperbolic discounting. This often leads to more impulsive decision-making, and it can feed excessive personal debt and hamper retirement readiness over time, whereas  Read More →
Generational Influences and Behavioral Finance
Understanding generational attitudes toward investing and the cognitive biases is critical toward helping employees prepare for their financial future. The inherent generational biases and attitudes could lead participants astray, so understanding these differences becomes key to helping employees of all ages improve their financial wellness and prepare for a secure and successful retirement. Boomers Baby  Read More →

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